In 1984, Tom Davis and his brothers Rick, Gary, and Jim owners of Tom Davis and Sons Dairy Co. recognized the need in the market for a value priced, old fashioned, quality ice cream. They wanted to fill the gap between regular supermarket ice cream and the expensive super premium ice cream. The brothers wanted to produce an old fashioned ice cream like they enjoyed as kids growing up in
The brothers tasted and tested many formulas before settling upon an ice cream with a balance of 14% butterfat and 85% overrun. Their new “old fashioned” ice cream was made without the supermarket ice cream fillers like whey and buttermilk powders. It WAS the creamy refreshing ice cream of a generation gone by. The guys knew their new ice cream had to look as good as it tasted. Great care had to be used in blending the product in order to create appealing, colorful, and unique flavors. In addition, the ice cream would call for lots of the “good stuff” in each scoop.
This lead to the
Many names were considered for the new ice cream. The name had to shout “quality,” as well as, speak to their Welsh heritage. The name Ashby’s was originally recommended by a vendor calling on Tom, but no decision was made. Until, one summer day in 1984, Tom was crossing
What flavors should be the first? With the formula in place for the ice cream mix, great ingredients had to be equal to the mix. The first 8 flavors were manufactured and sold in February, 1985 in the
After 29 years, the formula remains exactly the same quality which has lead to numerous “Blue Ribbons” from the National Ice Cream Retailers Association, the World Dairy Expo, Industry Dairy Judges, and the Los Angeles County Fair. In addition, Ashby’s has won “Best New Flavor” awards many times at the NICRA conventions for its unique flavor creations. The right blend of cream, milk, sweeteners and the best ingredients continues to swell the ranks of Ashby’s loyal followers.
Ashby’s Sterling Ice Cream is proudly produced in