About
About
Ashby’s Sterling Ice Cream
Hand-Crafted in Michigan Since 1984 — It’s Bigger Than Ice Cream
Ashby’s began in 1984 with Tom Davis and his brothers Rick, Gary and Jim. They created Detroit-style ice cream packed with the good stuff, using the same 14% butterfat and 85% overrun recipe Ashby’s follows today.
House of Flavors began in Ludington in 1948, and Ashby’s joined the family in 2012. Today, it is Michigan’s largest ice cream manufacturer, with 250+ employees, 3,400 recipes and approximately 28 million gallons of annual production.
House of Flavors is a purpose-driven manufacturer that helps fund the Protein Foundation, which supports nonprofits and ministries focused on food, shelter, workforce development and belonging. Since 2015, the Foundation and company have given $13.1 million to 50+ charities and shared $16.5 million with the people who make the ice cream.
Every Ashby’s tub supports the Ludington facility and the greater purpose behind it. That’s why Ashby’s is bigger than ice cream.
Ready to bring 60+ ultra-premium flavors to your foodservice operation? Contact us today to offer your guests rich, memorable ice cream backed by dedicated training, merchandising and promotional support.
Our History
1948 — House of Flavors Begins
House of Flavors’ roots began in Ludington, Michigan, in 1948. Built on a commitment to quality, craftsmanship and community, the company grew into Michigan’s largest ice cream manufacturer and the future home of Ashby’s Sterling Ice Cream.
1984 — Ashby’s Sterling Is Born
Brothers Tom, Rick, Gary and Jim Davis launched Ashby’s Sterling Ice Cream to fill the gap between supermarket ice cream and expensive premium brands. After testing numerous recipes, they selected the 14% butterfat and 85% overrun formula that still gives Ashby’s its rich, old-fashioned creaminess today.
2012 — Two Michigan Traditions Unite
Ashby’s joined the House of Flavors family in Ludington, bringing together two proud Michigan ice cream traditions. The partnership expanded Ashby’s production capabilities and national reach while preserving the original recipe, generous inclusions and commitment to quality behind every flavor.
Today — More Than +1,000 Locations Nationwide
Today, Ashby’s offers more than 60 ultra-premium ice cream, no-sugar-added, sherbet and sorbet flavors to over 1,000 ice cream parlors, dip shops, restaurants and retailers nationwide. Each tub is produced in Ludington by House of Flavors, whose larger purpose is helping fund the Protein Foundation.
Why Operators Choose Ashby’s
Ultra-Premium Quality
More Product per Tub
60+ Unique Flavors
Packed With Good Stuff
Foodservice Exclusive
Support for Your Business
Award-Winning Flavors
Amaretto Cherry
Strawberry
Chocolate
Cool Mint Cookie
Nana's Banana Puddin'
